My Reading List For Marketing & Mindset Education

Posted In Mindset and Productivity | 5 comments

Every now and then I’ll get asked about my favorite books (whether it’s for business and marketing, mindset and success… even trashy fiction. lol)

I generally try to read about one to two books a week, so it’s always challenging to list the books that I feel are “essential” or even clear favorites.

But, I decided to compile a list of books that has made an impression on me over the years. It’s not a complete list by any means, and I omitted some books that doesn’t fall into the marketing and mindset (success) genre. I also chose not to include books that are not easily found (or are self-published).

Here’s the list, in no particular order:

  • 4 hour work week – Tim Ferris
  • 7 Strategies for Wealth & Happiness – Jim Rohn
  • Any book by Seth Godin
  • As One Is: To Free the Mind from All Conditioning by J. Krishnamurti
  • Atlas Shrugged – Ayn Rand
  • Awaken the Giant Within – Anthony Robbins
  • Blue Ocean Strategy – W. Chan Kim / Renee Mauborgne
  • Body for Life – Bill Phillips (not a “mindset book” per se, but helped me nontheless)
  • Buffett: The Making of an American Capitalist – Roger Lowenstein
  • Crush It! – Gary Vaynerchuk
  • Developing the Leader Within You – John C. Maxwell
  • Drive – Daniel H. Pink
  • E-Myth – Mike Gerber
  • Failing Forward – John C. Maxwell
  • Freedom from the Known by Jiddu Krishnamurti
  • Good to Great – James Collins
  • Hard Drive – James Wallace
  • How I Raised Myself from Failure to Success in Selling – Frank Bettger
  • How to Be Rich – J. Paul Getty
  • How to Win Friends & Influence People – Dale Carnegie
  • Influence: The Psychology of Persuasion – Robert Cialdini
  • It’s Not About the Bike: My Journey Back to Life – Lance Armstrong
  • Law of Attraction – Michael Losier
  • Losing My Virginity – Richard Branson
  • Man’s Search For Meaning – Viktor Frankl
  • McDonald’s: Behind The Arches – John F. Love
  • My Life in Advertising and Scientific Advertising – Claude Hopkins
  • On Writing – Stephen King
  • Positioning: The Battle for Your Mind – Al Ries / Jack Trout
  • Pour Your Heart into It – Howard Schultz
  • Predictably Irrational – Dan Ariely
  • Psycho Cybernetics – Maxwell Maltz
  • Raving Fans – Ken Blanchard
  • Rich Dad, Poor Dad – Robert T. Kiyosaki
  • Sam Walton: Made In America – Sam Walton
  • Secrets of the Millionaire Mind – T. Harv Eker
  • Tao of Jeet Kune Do – Bruce Lee (another book that’s not a “mindset book” but felt it should be listed here)
  • The 7 Habits of Highly Effective People – Stephen Covey
  • The Alchemist – Paulo Coelho
  • The Effective Executive – Peter Drucker
  • The Entrepreneurial Mindset by Rita Gunther McGrath
  • The Game – Neil Strauss
  • The Go-Getter – Peter Kyne
  • The Greatest Salesman in the World – Og Mandino
  • The Inner Game of Golf – W. Timothy Gallwey
  • The Last Lecture – Randy Pausch
  • The Lazy Man’s Way to Riches – Joe Karbo
  • The Magic of Thinking Big – David Schwartz
  • The Millionaire Mind by Thomas J. Stanley
  • The Millionaire Next Door – Thomas J. Stanley
  • The Power of Intention by Wayne W. Dyer
  • The Power of Positive Thinking – Norman Vincent Peale
  • The Primal Blueprint – Mark Sisson (this book had a profound impact on my health, wellness which in turn helped me with my overall mindset, so I decided to list it here)
  • The Richest Man in Babylon – George S. Clason
  • The Secret – Rhonda Byrne
  • The Thank You Economy – Gary Vaynerchuk
  • The Traveler’s Gift – Andy Andrews
  • The Trick to Money Is Having Some – Stuart Wilde
  • Think And Grow Rich – Napoleon Hill
  • Topgrading – D. Smart
  • Unlimited Power – Anthony Robbins
  • UnMarketing – Scott Stratten
  • Zen and the Art of Motorcycle Maintenance – Robert Pirsig

Enjoy!

If you have any books that have made an impression on you, please share!

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Leave A Reply (5 comments So Far)

  • Tony

    HI Steve, that’s a nice list you shared here, thanks.
    I’ve read several of those and many others are on my Amazon wish list.
    Recently read Secrets of the Millionaire Mind – T. Harv Eker and am reading it a second time, I like the action steps it contains.

    Here’s one I really liked:
    Make It BIG!: 49 Secrets for Building a Life of Extreme Success by Frank McKinney
    It’s principals are based on his multi-million dollar luxury homes biz but most apply to any biz out there, such as:
    Training Yourself to Take Bigger Risks
    Creating a Niche in Whatever Marketplace You Desire
    Becoming THE “Go-To” Person in Your Industry
    Persisting and Persevering Each Day
    Learning What Makes Highly Successful People Tick
    Living a Life that Truly Rocks!
    Sharing the Successes You Have Been Blessed With
    Leaving a Legacy of a Life Lived with No Regrets

    I’d also highly recommend “Appreciation Marketing – How to Achieve Greatness Through Gratitude” by Tommy Wyatt and Curtis Lewsey

  • dee scully

    I have read most of your books…that are on your list and totally agree with your choices.! continued success to you

  • http://adfwpublishing.com Simon

    Hello Steve,

    You have a great list here.

    My favourite and the one I red so fare are:

    4 hour work week – Tim Ferris

    Rich Dad, Poor Dad – Robert T. Kiyosaki

    Think And Grow Rich – Napoleon Hill

    Thank you for the other suggestions.

    Simon

  • http://internetpromotiontrends.com Lary Heller

    A good portion of the books that you have listed are on my life long list.

    The one that brought me back to the basics in life during a trying time in my 20 year was :

    “The Greatest Miracle in the World” by Og Mandino.

    Outside of “The Book”, it is the one book that I have given away at least 200 copies.

    The return is much greater than I could have every imagined.

    I am Grateful.

    Lary

  • http://www.exerciseoften.com/ Don Pasco

    Hi Steven,

    Great List!
    I’ve read quite a few of those and I couldn’t agree more.

    A few of my other favorites are:

    The Dream Giver – by Bruce Wilkinson

    The Psychology of Winning
    The Winners Edge
    Seeds of Greatness – All 3 by Dr. Denis Waitley

    The Power – by Rhonda Byrne

    See You at the Top – by Zig Ziglar

    As a Man Thinketh – By James Allen

    Earl Nightingale’s Greatest Discovery – by Earl Nightingale

    A Course in Miracles – Foundation for Inner Peace

    Don

Steven
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