More Guaranteed Profitable Niches

When I did a soft launch of MicroNicheBlogs.com last week it quickly became apparent that many still struggle with finding niches and keywords. And while I created the post on how to find Guaranteed Profitable Niches last week, I decided to create another entry on this topic that’s perhaps a little more “practical” (in that it’s more like traditional market and keyword research).

As you probably know, my favorite niches to build blogs around are “physical product” niches.

And if you’re into setting up sites on physical products, then you’ve probably heard the typical “Go to Amazon Best Sellers list” or “Go to eBay Pulse” type of advice (I teach the same and it’s totally a good way to find a potential product to build a site around…)

…but what most people are missing is a crucial component that can make or break the profitability of your new site, especially when monetizing with Amazon, EPN (eBay Affiliate Program) or other similar programs where you want to convert the visitor into a sale.

So, in this newsletter entry I’ll show you how you can ensure that you will earn money from virtually every site that you set up with Amazon and/or eBay affiliate program.

I prefer to use eBay Pulse for most of my product discovery, but you can also use Amazon’s best-sellers list for this (then follow the steps I show you in step 2).

When looking for products I tend to look deep within categories.

So the first step is to choose a category:

For this exercise, we’ll choose “Musical Instruments”…

Once you click through, you will be presented with a TOP 10 list of the most popular items in the music instruments category. From here, you would want to pick a sub-category:

We’ll pick the “Guitar” sub-category. Once selected, you will be presented with yet another Top 10 list of products in the “Muscial Instruments -> Guitar” category.

While this gives you a pretty useful list, you may want to go to a “Sub Sub-Category”… so you select from the new drop down list again:

Once I select the “Bass” category, it will pull up yet another Top 10 list (this is as deep as eBay Pulse will allow me to go in the Musical Instruments category).

So, let’s take a look at what the Top 10 looks like for the bass category:

Once you dig into a category like this, you want to take a look at some of the items that are being listed on this page. So, I’ll pick “Fender Jazz Bass” as the product I want to dig into…

Once you click on this link, it will take you to the regular eBay auctions, which takes us to Step 2…

When selecting a product it’s VERY important that people are actually purchasing the product (this is how you’ll know whether the product niche is commercially viable)… so in this step you want to make absolutely sure that people are willing to spend money for this product.

You can do this a couple of different ways, and I’ll share one of the methods here (because this one is almost bullet proof).

So, you dug into a category and you’ve clicked on the link (which in our case was “Fender Jazz Bass”)… it will take you to the regular eBay page for this keyword phrase.

From here, you want to make sure you pick “Auctions Only”, the look for two things:

1. there are multiple items for sale; and
2. people are bidding on them (more bids the better)

You can see that this product keyword has quite a few auction results (which is a good thing). You’ll also see that most of the auctions have bids (this is also a good thing… the more bids the better).

What you ideally want to be looking for here is at least 30% – 50% of the auctions have bids (on the first page).

So, now we know that the product is commercially viable since people are bidding for the product… armed with this knowledge we’ll go to Step 3:

Honestly, I think people spend WAAAY too much time worrying about “exact match search volume” in the Google External Keyword Tool (GEKT)… The popular notion is that it HAS to be over “x,000 searches a month” or what not. While it’s always nice to have a figure to shoot for, it actually doesn’t matter as much as you might think.

I have many sites in a multitude of niches (like golf, kitchen stuff, hunting, fishing, instruments and more) that show less than 400 searches per month for Exact Match Search Volume in GEKT that make over $50 – $100 per month… and I think you’ll find the same as you start building your virtual real estate using this technique.

So, once you’ve found a potential product you want to go to GEKT (login to your Google Adwords account) and start your search by entering the keyword phrase:

Make sure you leave “only show ideas closely related to my search terms OFF.

Then hit “Search”.

Once it fetches the results, set the match type to “EXACT” (this menu is on the left hand side of your screen AFTER you’ve ran the search).

This isn’t 100% necessary, but it’s easier to narrow down your choices with the Exact Match selected (I would at the very least select it to “Phrase” match – but personally I like to set it to Exact).

You’ll see that for this particular keyword phrase (fender jazz bass) brings back TONS of results (800 related keywords).

Now you need to sift through the keywords and see what may be suitable…

I do this by looking for keywords in the 300 – 1500 keyword range.

So from the above snap shot, I would look at keywords like the one highlighted in yellow, “Fender Jazz Bass for Sale” as a potential primary keyword for my site.

I’d go look for a suitable domain name for this (this keyword has the .net and .org available at the time of this writing).

I generally don’t recommend that people buy domain names with trademarked names / brands in them… so I would probably go and look for a domain name without the brand name in it. So here I would look at “Jazz Bass For Sale” (which incidentally has the .com, .net and .org available at the time of this writing as well).

Will you make money with this keyword?

While I make no guarantees, the probability is very high that it will. I would definitely create a small micro niche blog around this product as the primary keyword phrase.

And with a broader domain name like “JazzBassforSale.com” you could add other products from that sub-category (from within eBay Pulse) as well.

 PS – If you choose to use Amazon Bestseller’s list for this, you can still follow all of the steps starting with STEP 2.

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Tags: blogging, keyword research, niche marketing, niche research