Guaranteed Profitable Niches


Sometimes it can be tough to find “potentially profitable” niches.

Any time you do research to find ideas for new niche blogs, you’re guesstimating whether it will be profitable… or not. But what if you had one simple remedy to almost guarantee that a site would be profitable?

Besides actually spending your own money on testing out keywords (which is not what we’re going to talk about today), the next best thing is to SPY ON YOUR COMPETITION!

How do you do that if you don’t even know what niche to look for in the first place?

It’s super simple…

Simply go to:

FLIPPA.COM

You may have heard this before (since I wrote about it in one of the free reports I gave out a couple of years ago), but this is a near sure fire way to find profitable sites AND keywords!

But just going to Flippa won’t do much good. It may give you ideas on profitable niches, but wouldn’t it be a sweet if you could also shortcut the process of trying to figure out which keywords to focus on?

Yes?

I thought so. :)

Here’s the simple 2-step process I use to dig up niches and keywords:

 

Step 1 – Discovery Phase

Go to Flippa.com… then click on the “Just Sold” tab:

 

The “Just Sold” area of Flippa is a GOLDMINE!

Here you can find hundreds (more often than not, thousands) of sites that have switched hands recently.

At this point, you can start going through the listings (by skimming the auction titles), OR you can sort and narrow your list down a bit using the “Refine” function, or more specifically the “Revenue” links under the Refine menu:

 

As you can see, there are several options… and the selection I use depends a bit on what type of sites I’m looking to build. For most micro niche sites, I look at sites that are in the $100 – $500 month range.

You could use the “Advanced” function to really narrow down your results, but most times you won’t need to.

Let’s click on the “Over $100″ to see what we find:

 

On the first page I found a site in the nutritional niche (at the time I’m writing this). If it’s something that intrigues me, I will click on the link and visit the site to see if it is a simple design that can be easily duplicated (in this case, it is):

 

So, let’s move on to the next step…

 

Step 2 – Deconstruction

Now that we’ve found a potentially suitable site, we want to “deconstruct” the site.

By simply looking at the site, you can see that this is a relatively “ordinary” MFA site (MFA = Made for Adsense) and that it is a pure HTML site (by looking at the page source… plus the author of this site states the site is “pure html” in the listing).

First thing you want to take a quick look at are the Flippa stats and the description of the auction listing. There you will find that:

This site had earned over $200 in August (of 2011), has 53 inbound links and  that the site is relatively young (built in July 2010).

It also sold for $2500 , so if you can build a similar site you can stand to earn that (or maybe more) if you choose to flip it.

The next thing I do is go to SEMRush.com, enter the URL of the site you found on Flippa, and hit “search”:

While SEMRush offers a paid service, we can use their free search to find most of what we need.

 

SEMRush will give you some pretty cool data that you can copy into your notepad or Excel worksheet (as you start building your keyword list). I’ve pointed out some of the areas you want to pay attention to from these search results:

As you can see, the keyword “how to become a nutritionist” is getting over 40% of the traffic for this site… so you “may” want to dig into that one during your keyword research to see how hard it would be to rank for (we already know that the site only has 53 inbound links, so it shouldn’t be terribly difficult to knock it off it’s perch).

Great, it gave us FIVE keywords… what about the rest?

Well, that’s actually very simple… just go to the Google External Keyword Tool and enter the site URL into the “Website” field (I recommend you login to your Google account, if not setup a free Google account if you haven’t already it’s worth it):

This screen may look different if you are not logged in to your Google Adwords account

 

Once you hit “search”, you will be presented with a nice list of keywords from this site:

Now that you have this data, compare it with your SEMRush results, organize the keywords into categories by looking at the category / article listing on the site: www.HowToBecomeANutritionist.org

Then you’re off to the next stage of research (if you choose to), which is the competition and ranking analysis. In other words, finding out who your competitors are in Google for your keywords and what it would take to bump them off the top spot(s) in Google.

For smaller niche sites, I do this only for my top 3 – 5 keywords (that I deem suitable as my primary keywords).

Then I move on to domain name selection and setting up the site.

This is my simple 2-step formula for finding “guaranteed” profitable niches. This should literally take 5 – 15 minutes, in which time you should be able to dig up a few (or several) potential candidates.

 

PS – PLEASE USE THIS FOR GOOD, NOT EVIL… don’t clone a site outright… simply build a similar site based around the same / similar keyword phrases.

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Leave A Reply (12 comments So Far)

  • http://www.wealthcreateit.com Ola

    Hi Steve,

    This is why I decided to choose you as my mentor. I read one of your email that you’re planning to relocate to Europe. Please come to London I will like to meet you! (The Genius) in person

    Thanks for sharing this amazing stuff.

    Ola

    • Steven

      Hey Ola,

      Thanks and you’re welcome. :)

      I’ll most likely be in Europe next year…

      All the best,
      Steven

  • http://www.themikedarling.com Mike

    Very interesting! I found a website that sold on flippa.com for $10,000. It is an angry birds guide site.

    And there interesting part – most of the great content is videos, youtube videos displayed on the website…

    Let’s see…. find a hungry market, build a website displaying videos that other people have made, and flip the site for $10K?

    Turns the original content theory on it’s head…

    Mike

    • Steven

      Nice Find!

      I’ve been using a very similar model (a spin on the content curation model) in a couple of niches recently (just for fun) and it seems to work quite well. I’m actually writing a new article on this very subject

      /Steven

  • http://standmixerguideinfo.com/bosch-stand-mixer/ Bosch

    this is awesome. Don’t take this tip lightly Steven is very generous and unselfish in sharing his knowledge. Steven, thank you for this this would be a good WSO. Looking forward for more of your intelligent tips and tricks.

  • Jim

    Fabulous info! I always value the stuff I read on your blog and this is more of the same.
    Flippa is great for ideas, but the additional steps are extremely handy and I shall be putting to good use immediately. Thanks a bunch.

  • http://standmixerguideinfo.com/bosch-stand-mixer/ Edsel

    Hi Steven,

    I love your niche research, its a reverse engineering I will definitely put this into action. Your one of the few IM that I subscribed. Looking forward always for your tips.

    tks
    edsel

  • http://www.internetemploy.com chris meagher

    Mate, you’re a ripper.
    It is so refreshing to finally find someone willing to give the information, that is easy enough to understand and, there is no crap involved.
    This post is a keeper.
    Thank you Steven.
    With Regard,
    Chris.

  • http://www.ellipticaltrainersinfo.org Daz

    You have shown a very easy reverse trick I am totally amazed with.
    Thank you for a great share a great share.

  • Doug

    Really good Imfo, Steven. I’ve always had a hard time finding good niches and this should really help me.

  • http://www.likethisfanpage.com avis

    Great post, I use Flippa to get ideas on niches, I normally look on the Google analytics pdf in the listing to see which keywords got the most traffic. But I will follow your suggestion on using Semrush and Google tool.

  • http://www.marketingextend.com Puneet

    Thanks Steve for this great tip. I was aware of the Flippa tip earlier but you have explained this in great detail and that Semrush part is really helpful. Thanks again :)

Steven
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