Have you ever thought about entering the “Local SEO” business?
If so, you may find the following findings from a survey polling 1150 local Search engine optimizers being conducted by BrightLocal.com.
This poll looked at quite a few different types of topics. Below I’ve listed the question along with the most common answer given in the poll:
Q: What was your turnover in the last 12 months?
A: 31% of people answered that they make less than $30,000 annually with local SEO.
Q: How many clients handled (personally)
A: 27% answered that they personally handle between 2 – 5 clients personally.
Q: How many clients handled the previous year (personally)?
A: 31% answered ZERO, which means the local SEO industry is attracting a lot of new people.
Q: How many new prospects do you reach out to every month
A: 46% of those polled suggest that they DO NOT actively seek out new prospects.
Q: Lead conversion (converting those prospects to customers)
A: 21% say that they have a 100% conversion rate!
Q: Do they expect growth in the next 12 months
A: 82% answered YES.
Q: Is it getting easier to discuss the benefits of SEO to local business owners?
A: 38% of the local SEOs say “Yes, a bit easier” to convince prospects to do business with them.
Q: How much do you charge for a local SEO campaign?
A: 28% of local SEOs say they charge $100 – $250 for an optimized Google Places campaign.
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Looking at these answered, there seems to be a lot of opportunities. Particularly for the “Freelance SEO” (or the part-timer).
I do hope that the service given by all of these new individuals getting into SEO will adversely affect the SEO industry.
In any event, if you would like a more detailed overview, you may want to check out the following article at SearchEngineLand.com.
If you’re a local SEO, you may also want to take part in the poll at: BrightLocal.com.
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If you are interested in learning about offline SEO work, check out my post on my simple step-by-step Local SEO formula.
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