Find Hungry Markets

I’m sure you’ve heard this before, but when marketing online you want to find a hungry market, find a solution and offer it to them.

Finding a hungry market is perhaps the single most under-estimated advice out there.

Everybody knows it, yet people still go out and try to find an “untapped market”… and leave defeated with arrows in their back.

As a marketer, it is your JOB to always be on the lookout for these hungry markets.

It can literally mean the difference between working your butt off on hundreds of blogs to setting up a couple of dozen blogs (or campaigns) and watching the money roll in.

Let me give you an example…

About 4 or 5 years back I was in a hotel room in Philly completely burned out from a day of intense meetings. Since I didn’t feel like working (at all), I was lounging around in the hotel room watching infomercials (I know… it’s sad). But, an interesting thing happened.

A brand new infomercial came on that I had never seen before (not that I’m an infomercial junkie, but I sometimes let them run while working at night… seriously).

It was an informercial for an exercise program called P90X… (ever heard of it?)

I was mesmerized.

The first thing I did after watching it was to go online to find out more!

I found some lame review sites… but eventually made my way to the P90X site and… BOUGHT IT.

It didn’t even hit me until I was on the airplane on my way home to southern California.

THE REVIEW SITES WERE CRAPPY!

If  I had jumped online to find out more information, there must have been hundreds of others (if not thousands) who did the same. I was totally obsessing about this until I pulled up to my house.

I left all of my stuff in the car, ran inside, fired up my laptop and found a few suitable domain names and started working on the sites RIGHT AWAY!

Within 30-days I was earning over $1000.00 per month from the first site I put up!

Needless to say I ended up building multiple sites on the subject and I still earn money from one of them (I sold the other two).

But hopefully you can see the power of a “hungry market”. And how quickly you can start earning money.

But how do you find and identify these markets?

Obviously there are a lot of different tools you could use to find these markets.

A trip to your local mall, watching infomercials or reading your Sunday newspaper (if you’re in the US at least) can give you plenty of ideas.

But one of the easiest and surefire methods I use to find hungry markets is by using something called “Keyword Modifiers”.

The goal of using these keyword modifiers is to help you tap into the psyche of the visitor before they even come to your website (landing page).

Psyche???

Let me explain… when people go online they do so generally for 2 reasons:

1. To be entertained;
2. To find information

We’re not interested in the people who are looking to be entertained, the crowd we’re looking for are the ones looking for information.

SPECIFIC types of information…

Within this category, there are also sub-categories of information seekers:

a) generic information searches (think wikipedia entries)

b) information gathering (pre-purchase, price comparisons etc.)

c) solution seekers (people who are looking for a solution to an “immediate problem”, e.g. “desparate buyers”)

Both information seeker B and C are desireable to our business.

We are going to find keyword modifiers that can:

- help the visitor avoid pain
- help them experience pleasure
- find [item] cheap / quick

In other words, we need to help them SOLVE their “problem”.

So, what the heck is a keyword modifier then?

Here’s my definition:

“Words that gives the keyword a purpose (or a meaning)”

I know it’s a bit vague, so let me give you some examples:

The above list is not a complete list… but it will give you a good head start when trying to find these markets.

Start by putting these keywords into Google, or your favorite keyword tool.

You can even just start typing in the keywords into Google search to see what Google’s take on this word is (just start entering some of the keyword modifiers):

Another option is to use Google Insights for Search:

Insights will give you the latest info on what Google deems important. Pay particular attention to the bottom the results.

Of course there are PLENTY of other ways to find hungry markets, this is just two simple ways…

Hopefully you can see the potential here.

By the way, you may want to read the following newsletter written by the late Gary Halbert on the subject of “Starving Crowds”: http://www.thegaryhalbertletter.com/Newsletters/azkh_starving_crowd.htm

I found it to be very educational and it may help you wrap your head around this concept at a deeper level.

I hope you can make some use of this stuff!

PS – A great book that got me down the path of finding “Desparate Buyers” was an ebook called “Desparate Buyers Only”. It’s one of the best ebooks on the subject… (in my opinion). Apparently the author, Alexis, published an updated version of this book last year (which I don’t have). It’s a bit on the expensive side, but it’s well worth picking up if you want the definitive book on the subject: Desperate Buyers Only

Share and Enjoy