Getting traffic to a new blog can be a serious challenge for a brand new blogger.
You can have the coolest looking blog in the world, with the best content… but ultimately the question you will have to ask yourself is “Am I going to make money with this?”
And it all comes down to one thing…
Traffic.
There are many ways to get traffic to your blog, from guest posts on popular blogs and online publications to other published content in more traditional venues (think magazines, journals etc.) to paid traffic sources to social media….
But, did you know that there’s a “trick” that most seasoned SEO (search engine optimization) pros use to drive traffic to blogs WITHOUT creating brand new content all the time?
The method is called “Content Multiplication”, and is in some ways similar to “syndication”, with a twist.
The definition of “Syndication” according to Dictionary.com is:
“to publish simultaneously, or supply for simultaneous publication, in a number of newspapers or other periodicals in different places”
…and the idea here is for you to do something quite similar online, BUT by using different modalities.
In other words, instead of publishing the same blog post on a host of other ‘blogs’, which is more like traditional syndication (which can be penalized by the search engines for what they call the “duplicate content penalty”)… you would turn your original blog post into slightly different types of content by:
- re-formatting the content slightly into an article for publication in an online article directory like: EzineArticles.com. EzineArticles.com is arguably the largest and most popular article directory on the internet with an Alexa.com rank of 228 (note: Alexa.com ranks sites based on traffic volume).
- re-formatting the blog post into simple power point slides or photo slide show, and submit to video submissions sites such as YouTube.com. Youtube, in case you’re wondering, is ranked the #3 site in the world according to Alexa (just after Google and Facebook). You can also use services such as Tubemogul.com which allows you to submit your video to several video submission sites from one dashboard.
- re-writing the content into a press release format and submit it to some free (or paid) press release services such as PR.com or PRWeb.com (paid).
- and finally, if you are motivated, you can also turn your blog post into an audio by either recording yourself (or someone else) reading the post OR by using a service such as Odiogo.com, which will turn your blog posts from text into speech automatically (not quite ‘human’ sounding but still ok). Once it’s been converted, you can submit your audio to podcasting directories (even iTunes) for even more exposure.
Each of these steps allows your new pieces of content to be viewed (heard) and potentially syndicated to hundreds if not thousands of additional sites, which in turn will create buzz, links and ultimately more visitors back to your blog.
The really cool thing is that you don’t have to stop there.
You can now take each piece of this re-formatted content and truly syndicate the information using the power of “social media”, in other words, platforms such as Twitter, Facebook, Tumblr and the like.
Once you’ve signed up for each of the services, you can simplify your life by using a social dashboard such as Hellotxt.com or Ping.fm to post each piece of your “new” content to various web 2.0 properties.
Yes, it takes a bit of work to set up the accounts.
And yes, it takes a little extra elbow grease to convert the original blog post into an article, video, audio and a press release.
But the benefits outweigh the little bit of extra time that this process takes. Once you have done this a handful of times you will find that the conversion process will take much less time and it becomes routine.
And eventually you could outsource these tasks relatively easily to a virtual assistant or on Fiverr.com.
Ask yourself this question, if you’ve already spent hours crafting your blog post, why not spend the 30 – 60 minutes to re-purpose the content using content multiplication in order to get more visibility and potential “celebrity status” in your niche…
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