This is the first of a series of Action Plans I’m publishing on this site, and deals with the topic of Content Publishing. Content Publishing has many faces with the most obvious choice being a “blog”… however, in this action plan I’ll share with you a simple 10 step plan on building a membership site ...…
I could list many things as the reason why I failed at internet marketing. Stuff like: Lack of knowledge Lack of resources Lack of a mentor Lack of time And a whole slew of other reasons that I’m sure both you and I could come up with… But there’s one reason that stand out more ...…
How is this year working out for you so far? Are you getting closer to achieving the goals you’ve set for yourself, or are you running around in circles? From experience, I can tell you that if you have NOT written down any of your goals, a ‘finish line’ if you will, chances are pretty ...…
Why create information products? Because information is the new commodity. Just look at the way the internet has grown… and more recently the Kindle or the “digital book” marketplace. Most of us already know this, but the hard part is to actually “create” the product. One of the big mistakes people make is that they ...…
One of the easiest ways to find profitable keywords is to use what we call keyword modifiers. In other words, you want to add a word to your chosen keyword that will instantly make the keyword A LOT more interesting (to the reader). So, if you are in the “golf putter” niche, then you would ...…
This is part 2 of the macro blog / content curation case study… It’s been an interesting couple of weeks with this particular blog. So far I have 22 posts published, which is a little less than what I had in mind at this point in time – since I was hoping for about 2 ...…
So, I decided to start a batch of new blogs this month on domains I’ve owned for a while but never did anything with. Actually, couple of them are on domains that I owned for years… forgot to renew a while back, then managed to pick up a couple of months later (because no one ...…
I just got an email from the iThemes guys about their release of the “boom bar” as part of their Display Buddy suite. It’s nothing new or revolutionary, but a very clean, nice looking and useful plugin (as a side note, the guys at iThemes really do good work). If you don’t know what a ...…
When building sites that are based around physical products it’s important to focus on the CONSUMER and not the product itself. In other words, think of WHAT type of information the person is looking to get answers for in regards to the products in question. (this is what “value-added content” is all about). Part of ...…
If you’re a student of copywriting, you have undoubtedly come across Dr. Robert Cialdini’s book on Persuasion called “Influence: The Psychology of Persuasion” and the book “Yes! 50 Scientifically Proven Ways to be Persuasive”. Dr. Cialdini’s books should be a must-read for any online marketer (in my opinion) because it allows you to understand how ...…